Saturday, June 17, 2006

Fast & Easy Travel Advertising Success: How To Beat the Google AdWords System




Have you advertised on Google or Yahoo - and perhaps found it frustrating?


Me too.

I've recently learned some new secrets about Google AdWords to generate more profitable traffic for clients’ websites.

****** Warning ******

Adwords is something you definitely need to get the hang of… or you will waste lots of money.

Before you spend another dime on any Pay Per Click advertising, I want to share some simple yet powerful techniques I learned from my colleague Perry Marshall you need to know to help make your group promotional investments perform for you.

Perry has written a 5-day email tutorial on Google AdWords and is also running a 1-hour travel advertising tele-seminar with me this June 28 @12PM PST to cover some of the most important things you need to know.

Both the E-course and Tele-seminar are fr+ee. I think you'll find them very helpful and profitable.

On the following link below, get the fr+ee Travel Marketing Mini-Course, sign up for the 6/28 Google Travel Marketing Tele-seminar and learn why Seattle CVB, Travel Alberta, Wired Destinations and many wise travel promoters use Google Adwords.


Here's some direct links and Travel Marketing and Promotions Resources

Regstration Link for Google Adwords TeleSeminar 6/28/2006 @12 PM

Free 5-Day Mini-Course on Google Adwords

More Info on Google AdWords for Travel Suppliers and Vendors

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Friday, June 09, 2006

New Travel Business Success Podcast Launched

If you are looking for quick, fun and informative tips, tools and live interviews with industry experts, Travel Business Success Podcast is for you.

I get E-mails daily from tour operators, lodge owners, resorts, travel agents, even tourism board for whole regions world wide with questions and seeking advice on how to increase sales and arrivals, make more money and lower marketing costs.

Generally, how they can make a better living working in the travel industry.

This also includes many who are considering getting into tourism or just starting up. This is a critical time to lay the proper foundation and avoid costly mistakes.

although I am a writer and published author, I find talking easier and more fun.

This is why I created Travel Business Success Podcast. You can subscribe to my travel industry business, marketing, trends and "best practices Podcast at Apple's itunes for free, via my Podcast RSS Feed URL below if you have a RSS reader and my website soon.

If you don't know what an RSS reader is , no worries. Go to itunes below, download the program into ANY computer platform for free and have access to one of the best sources of information and music in the world.

RSS Feed
Travel Business Success Podcast

iTunes - The Google of Podcasts

Travel Business Strategies


Why Podcasts Are a Great Way to Learn

If you are like most travel professionals, you are busy - wearing ten hats at once trying to run your business.

Sound familiar?

Podcasts allow you to subscribe to a topic of interest to you, have it downloaded into your computer automatically so you can listen to it via your computer or play it on any digital music player, like an iPod.

Heck even my phone now has a digital audio player.

So what this means is you can listen and learn when and where you want -- and as frequently as you need to, because you have the audio files in your computer or player.

Free Travel Business and Tourism Marketing Advice


Some people charge for Podcasts, but mine is free. Some of the existing and future topics include:

  • Travel Marketing with Google Pay per click advertising
  • Travel Website Sales Conversion strategies - a 6 part series
  • The difference between Search Engine Optimization and Pay per click
  • Online reservation and distribution systems
  • Phone customer service and sales success strategies
  • E-mail newsletters strategies
  • How to enhance your communication and leadership with your staff
  • How to sell more travel with video
  • How to get your clients to sell for you using online audio and video testimonials
  • Best practices, trends and new developments
I have written extensively on these travel business, marketing and operations strategies and more which can can read on my website.

Travel Business Success Podcast - Topics and Interviewees Needed
If you have a topic and / or expertise you would like to see covered - or be interviewed on in Travel Business Success Podcast, please e-mail, call me or post a question or comment here on my Blog.

Also you can ask you top travel business or tourism marketing question at our travel industry online survey

Thanks for reading, listening and learning.


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